“From Crypto’s Debut to Reality: The End of Superbowl LVI’s Crypto Frenzy”

Super Bowl LVI was the crypto world’s coming out party. Buzzy firms made bold pitches last year, and shelled out millions of dollars on ads encouraging viewers not to be afraid of this new-fangled digital investment.

You can expect a lot less noise from Team Crypto during Super Bowl LVII next Sunday. In the year since those celebrity-packed ads debuted, the entire crypto industry has been rattled by a collapse in digital asset values and a series of regulatory crackdowns.

The firms that spent lavishly on the Super Bowl are now licking their wounds, and many have all but disappeared.

This year, the crypto industry is keeping a low profile during the Super Bowl. Many firms that spent big

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